01 · The Volume Trap
Traffic isn't the problem
You have leads. The issue is that a form fill doesn't distinguish a $400 consultation from a $40,000 matter. Volume without a filter is just noise.
Built for Ontario law firms
Sign Better Cases
Most Ontario firms don't have a lead generation problem. They have a lead selection problem. Every case that reaches you arrives ranked. You know which ones to activate before you make a single call.
Authority
A
Capture
C
Target
T
Screen
S
Adriano DominguesSenior Operator · CaseLoad SelectFourteen years building marketing infrastructure for regulated industries. Latest deployment, DRG Law in Toronto: intake decisions cut to thirty seconds, every brief reviewed the day it arrived.
Why most law firm marketing fails
Form fills aren't signed cases
Leads come in. Most aren't worth taking. An intake process that can't tell the difference costs you the cases that actually matter.
02 · The Screening Gap
Phone screening fails at volume
Manual intake is inconsistent and slow. One missed follow-up, one vague inquiry handled by feel, and a qualified case walks to the next firm on the list.
03 · The Capacity Cost
A bad case isn't free
Every file that shouldn't have opened ties up time, attention, and trust. Selection errors compound. The wrong case isn't neutral. It crowds out the right one.
Fix all three and the math changes completely
The ACTS System
One operator. Four phases.
One signed-case engine
Each phase runs continuously, in sequence. Authority compounds trust before a prospect ever calls. Capture puts you in the searches your best clients run. Target spends only against the matters you want more of. Screen ranks every inquiry before it reaches you.
01 · AuthorityA
Trust compounds before the call
By the time a prospect finds your firm, they have already read what you publish, seen what others say about you, and decided you are the firm they want. Positioning, content, and review systems run continuously to make that the default outcome.
02 · CaptureC
Your best clients find you first
The searches your best clients actually run, you rank for. Not the broad terms every firm fights over. The specific matter language the high-value cases type.
03 · TargetT
Spend only against the matters you want
Ad budget goes against the case types that pay the bills. Not against volume, not against clicks, not against whatever bid strategy the platform recommends by default.
04 · ScreenS
Every inquiry arrives ranked
Every inquiry is scored zero to one hundred before it reaches you. Band A is the case you call back inside the hour. Band E is the one you decline with one line. You open the file already knowing which band it sits in.
Run the four phases as one engagement, by one operator. That is the system.
The Wham Moment
The Case Priority Index
Every inquiry is scored zero to one hundred before a lawyer reads it. The score routes the brief into one of five bands. Each band has a predetermined action. You open the file already knowing which band it sits in, and what the system has done with it.
A90 – 100
Priority
Call back inside the hour. Highest-fit, highest-value matter.
B75 – 89
Qualified
Standard follow-up cadence. Strong matter, normal queue.
C60 – 74
Review
Ranked behind A and B. Worth a look when the calendar opens.
D45 – 59
Refer
Out of practice scope. Refer-eligible with one click.
E0 – 44
Decline
Auto-filtered. Polite decline goes out. You never read the brief.
The lawyer does not score the inquiry. The system does.
What the lawyer does is decide.
Interactive demonstration
See the Screen run on a sample inquiry
Five questions, two minutes, a real Screen report with your firm name on it. Three sample cases calibrated to Band A, B, and C outcomes. Or score a real inquiry your firm received recently.
Client Result · DRG Law, Toronto
The intake process used to be my biggest time drain. Now I read a brief, make a decision, and move on. The cases I take are the right ones
0×
Faster intake decisions
Triage time cut from 12 minutes to under 4
0%
Briefs reviewed same day
Across all Band A and B inquiries, first 90 days
+0%
Priority score lift
Average case-quality score up across signed matters
Why CaseLoad Select
Built by one operator with fourteen years of marketing infrastructure work
Not an agency. Not a software vendor. Not a US tool retrofitted for Canada. One named operator running every phase of your firm's marketing, accountable to one signed-case scorecard.
Clear on what we do. Equally clear on what we don't. Read the scope.
Built to the Rules of Professional Conduct
Every piece of marketing complies with Ontario LSO Rule 4.2-1. No outcome promises, no specialist language, no unverifiable superlatives. The work is something you can stand behind.
One name on the work
Adriano runs every engagement. Not a junior coordinator, not a templated playbook handed to a generalist. One operator, named, accountable, and available.
The four phases run as one engine
Authority, Capture, Target, and Screen are not a service menu. They are connected components. Miss one and the case falls apart. Together, they compound.
Built for the GTA market
Local SEO tuned for Ontario practice areas. Google Business Profile, BrightLocal citations, and Voice AI agents trained on the legal terms your clients actually use in Toronto, Mississauga, and the GTA.
Frequently asked
Questions before the call
The questions sole practitioners ask before booking. If yours isn't here, raise it on the call.
We run the four phases of your firm's marketing as one connected engagement. Authority builds trust before a prospect calls. Capture puts you in the searches your best clients run. Target spends ad budget against the matter types that pay. Screen scores every inquiry and ranks it before it reaches you. One operator runs all four.
See if it fits your practice
A 30-minute call. We walk through your intake numbers, identify where qualified cases are being lost, and decide together whether CaseLoad Select is the right fit for your practice.
Book a Strategy CallNot ready for a call? Try the Screen on a sample inquiry first →