New site, intake filter, and a voice agent in one pilot
DRG Law is a solo corporate and real estate practice in Toronto. Damaris Regina Guimaraes called to the Ontario bar in 2024 and dual-qualified in Brazil since 2016. The firm had a Wix site, a booking form with no qualification, and no intake filter. This documents what was built in the first 90 days.
What the audit found
A diagnostic ran against the firm's digital presence before any work began. Eight problems were documented.
Employer mismatch on LinkedIn
Damaris's LinkedIn profile listed LexTransact Law, not DRG Law. Every referred prospect who searched her name saw a different firm.
GBP linked to the wrong domain
The Google Business Profile pointed to drglegalservices.com, not drglaw.ca. Anyone clicking the GBP website link could land on an inactive domain.
Phone number missing from GBP
No phone number in the Google Business Profile. The “Add place's phone number” prompt was visible on the profile page.
Invisible on six of eight target queries
DRG Law did not appear in any niche, geographic, or practice-area search. Visible only on branded queries. The Brazil-Canada corporate niche had no corporate lawyer in any Google result at all.
Three reviews against a 100-plus-review Maps Pack
Competitors in the local pack carried 100 to 1,700 reviews. At three reviews, DRG Law was invisible to any client comparing options on Maps.
No intake screening
A Wix booking form with no qualification. Every inquiry reached Damaris's calendar directly, regardless of case merit, fit, or practice area.
No LinkedIn company page
DRG Law Professional Corporation had no company page. The last personal post was nine months earlier, announcing a position at a different firm.
Title tag typo on the niche keyword
The site's title tag read “Portugues speaking lawyer” (missing the e). The one niche keyword the old site was targeting had a spelling error in the metadata.
The old site
Screenshots captured on 2026-05-01, the day before any work began. The site ran on Wix.
ACTS System · Phase by phase
The work ran across all four ACTS pillars in parallel. Authority work started Day 1. The intake filter went live in Week 2.
Authority
- Full brand system built from scratch (DRG Law Brand Book v13, locked)
- 18-page Next.js website replacing the Wix site at drglaw.ca
- Journal hub with seven practice-area content clusters, SEO-structured
- Four interactive tools (Business Readiness Score, Closing Clarity Map, LTT calculator, estate check)
- Four pillar pages and three service-line pages, each following a 14-section or 7-section template
- ContentStrategy v3 for each pillar: citable stat lead, FAQPage JSON-LD, tool reference, 900-1500 word clusters
Capture
- GBP claimed and corrected: domain updated to drglaw.ca, phone number added, category confirmed
- Wave 1 citations submitted: LSO directory, GBP, Bing Places, Apple Business Connect, Canadian Law List, Yellow Pages Canada
- NAP locked across all surfaces: 647-598-2537 and drglaw.ca everywhere
- Full schema markup: LegalService JSON-LD on every practice page, FAQPage schema on FAQ sections, BreadcrumbList on inner pages
- Metadata audit: all title tags corrected, descriptions written to query intent, canonical tags added
Target
- Google Ads account structure designed for Phase 2 Scheduled, pending client budget approval
- Landing page slots identified per practice area for future campaign targeting
- Target keyword set built from practice-area query research (29 tracked terms)
Screen
- CaseLoad Screen widget embedded at the contact route, replacing the Wix booking form
- AI intake engine: auto-detects 29 practice areas, extracts 21 data points, scores each inquiry on a 0-100 Case Priority Index
- Lawyer triage portal: Damaris reads each brief, decides Take or Pass from a single screen
- Voice intake channel: GHL Voice AI agent live at 647-584-0998, post-call transcripts screened and scored by the same engine
- Seven inbound channels active: web widget, WhatsApp, SMS, Instagram DM, Facebook Messenger, Google Business Profile, and voice
- Post-OTP matter system: client portal, matter threads, document hub, review automation
The new site
Screenshots from drglaw.ca captured June 2026. The Wix site is gone. The intake Screen is the contact path. See it live at drglaw.ca.
Pilot in progress
The engagement started May 2026. Search authority, citation signals, and intake volume compound over 90 to 180 days. This page will be updated with ranked positions, screened inquiry counts, and signed case data when the pilot closes in August 2026.
Results update expected August 2026.
Your firm's pilot